Internet advertising rose in 2008, but growth was slower than expected.
Recession has forced most of the companies to reduce their budgets for advertisement.
Internet advertising in US grew 10.60% from 2007. That was the only category of advertising spending that grew in 2008 other than cable television which rose 7.80%. Overall growth was strong relative to other medias. non-internet media revenue declined 2.40 in 2008 compared to 2007, In national magazines revenue declined 7.60% and in local newspaper 7.80%.
Internet revenue dipped in the first and second quarters for the first time in four years. And online advertising in 2008 had the lowest growth rate — 2.6 percent — from the fourth quarter compared with the period a year earlier.
Recession has forced most of the companies to reduce their budgets for advertisement.
Internet advertising in US grew 10.60% from 2007. That was the only category of advertising spending that grew in 2008 other than cable television which rose 7.80%. Overall growth was strong relative to other medias. non-internet media revenue declined 2.40 in 2008 compared to 2007, In national magazines revenue declined 7.60% and in local newspaper 7.80%.
Internet revenue dipped in the first and second quarters for the first time in four years. And online advertising in 2008 had the lowest growth rate — 2.6 percent — from the fourth quarter compared with the period a year earlier.
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The advent of the internet and its fast proliferation into the lives of people or the domestic households all over the world can be indeed considered as one of the most important developments of the recent times. One must realize the fact that this particular development is extremely significant in more than one ways and has far reaching consequences in different areas. In other words, internet has made it possible that now an individual can have access to any kind of facts, figures, data or information along with the fact that is an extremely fast mass communication medium.
It goes without saying that the above discussion certainly makes the internet appear highly lucrative and full of potential. Now, one of the first industries or sectors which have tapped or at least are presently tapping this potential is advertising. The fact that internet in a single instant can reach out to an unprecedented and unmatched amount of people makes it an ideal advertising vehicle for any kind of products or services. Moreover, it remains as a fact that both the amount of content as well as its reach is certainly getting expanded with each passing day thus making online advertising one of the most effective marketing procedures under the sky. Just the sheer scale of things has made internet the ultimate advertising destination for everyone starting from large multinationals to the individual who is running a little home based business. According to almost all of the experts of the trade, internet is definitely the present and the future of business, advertising and communications.
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